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Facebook will significantly shift towards encrypted, ephemeral communications on all its messaging apps, CEO Mark Zuckerberg said on 6th March in a detailed blog post. In a massive 3200-word blog post, Zuckerberg outlined the future of social media. Its title is A Privacy-Focused Vision for Social Networking.

He starts off with a bit of history saying “*Facebook and Instagram have helped people connect with friends, communities, and interests in the digital equivalent of a town square”. *Using a clever analogy he said that people want the digital representation of a living room. More specifically the privacy a living room offers compared to a town square.

What’s the agenda?

Zuckerberg talked about how small groups tend to have a more active involvement. People feel safer in a close-knit environment. Perhaps because they know that among close friends they can share things more freely. This is also the reason why such small groups are growing in number.

I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won’t stick around forever.

Zuckerberg adds. “This is the future I hope we will help bring about.”

Consequently, to put this to action, Zuckerberg says all its messaging services will get end-to-end encryption. Additionally,  messages will be made more ephemeral. This means that they will only be around for a fixed period of time. For instance, Snapchat’s feature of chats only showing up for a day at most.

Facebook’s messaging platforms will eventually resemble WhatsApp. End-to-end encryption will become standard across Facebook’s suite of messaging apps through the unification of the back-end technology that powers them.

We’re skeptical about Facebook

On the other hand, the future which Zuckerberg paints for us greatly contrasts what Facebook is today. For instance, Facebook’s business model is literally selling people’s information to allow brands to target ads. If privacy were to be implemented truly, where would all that go? Will Facebook still monitor those *Messenger *conversations? Or would the users finally get a break from Facebook spying over their conversations?

The hard truth is that it is very hard to believe Facebook anymore. The past two years have been an eye-opener to many on how user privacy is handled. Take Cambridge Analytics for example.